Spitalfields Life

Alan Dein fondly remembers Barry Rogg and his celebrated Whitechapel delicatessen

Barry Rogg by Shloimy Alman, 1977

As the years tick by and the places and the people I have loved pass on, I would like to take this opportunity to reflect on a remarkable character whose shop was an East End institution for over fifty years.

Just south of Commercial Rd, Rogg’s delicatessen stood at the junction of Cannon Street Rd and Burslem St with its white-tiled doorway directly on the corner. One step transported you into a world of ‘heimishe’ or homely Jewish food that still had one foot in the past, a land of old-time street market sellers and their Eastern European roots.

Rogg’s was crammed from floor to ceiling with barrels, tins and containers of what Barry Rogg always called “the good stuff”. He was the proud proprietor who held court from behind the counter, surrounded on all sides by his handpicked and homemade wares. The shelves behind him were lined with pickles and a variety of cylindrical chub-packed kosher sausages dangled overhead.

Barry’s appearance was timeless, a chunky build with a round face that sometimes made him look younger or older than he was. He would tell you the story of Rogg’s if you wanted to know, but he was neither sentimental about the heyday of the ‘Jewish East End’ nor did he run a nostalgia-driven emporium. Rogg’s customers were varied and changed with the times. There was always the Jewish trade but, up to their closure, Rogg’s was also a popular a haunt for dockers who would traipse up from the nearby Thames yards. After that his customers were made up from the local Asian community, until there came another wave when he was being discovered by the national press increasingly focusing eastwards.

Barry’s grandfather started in the business at another shop on the same street in 1911. By 1944, when Barry was fourteen and still at school, he had already begun to help the family out at their new corner shop at 137 Cannon Street Rd. In 1946 he moved in for good, though he had only anticipated it would be a two-year stint as the building was earmarked for compulsory purchase for a road widening scheme that fortunately never happened.

I got to know Barry Rogg in 1987 when I joined a team of part-time workers at the Museum of the Jewish East End – now the Jewish Museum – who were collecting reminiscences and artefacts relating to East End social history. Then Rogg’s was one of the very last of its kind in East London. By the nineties it was Barry alone who was flying the flag for the Yiddisher corner deli scene that had proliferated in Whitechapel from the late nineteenth century. Thankfully, due to his popularity and the uniqueness in the last decade of the twentieth century, we have some wonderful photographs and articles to remember Barry by.

There are tantalising images of the food but we no can longer taste it. An array of industrial-sized plastic buckets filled with new green cucumbers, chillies, bay leaves and garlic at various stages of pickling, the spread of homemade schmaltz herrings, fried fish, gefilte fish, salt beef, chopped liver, the cheesecake. I am sure everyone reading this who visited Rogg’s will remember how their senses went into overdrive. The smells of the pickles, the herrings, the fruit and the smoked salmon, the visual bombardment of all the packaging and the handwritten labels. “Keep looking” was a favourite Barry catchphrase and how could you possibly not?

Of course, you could spend all day listening to the banter with his customers. I also fondly recall conversations with his partner Angela, who helped out but generally kept a low profile in the back of the shop. Rogg’s was Barry’s stage. He had a deep love for the theatre and for art, and one wonders what else he might have done if – like so many of his generation – he had not ended up in the family business as a fifteen-year-old out of school.

Barry died in 2006 at the age of seventy-six. Years ago, I co-compiled an album for JWM Recordings, Music is the Most Beautiful Language in the World: Yiddisher Jazz in London’s East End from the twenties to the fifties. As a follow-up, my co-compiler and regular companion on trips to Rogg’s, Howard Williams suggested releasing another disc, this time with a food theme and dedicated to Barry Rogg.

This disc dishes up two sides recorded in New York in the late thirties and forties. Slim Gaillard – whose hip scatological word play would be celebrated in On the Road – performs a paean to the humble yet filling Matzoh Balls, dumplings made of eggs and matzoh meal. Yiddish singer Mildred Rosner serves Gefilte Fish a galloping love affair with this slightly sweet but savoury ancient recipe which consists of patties made of a poached mixture of ground deboned white fish, boiled or fried. These two classic dishes have graced the Jewish luncheon or dinner table for generations and the recipes are included.

On the label is Irv Kline’s portrait of Barry from 1983. Irv was an American who had retired to live in London. Barry’s photograph formed part of Irv’s study of surviving Jewish businesses in the East End, a travelling exhibition which I helped to hang during the eighties. I recall Irv being a real jazz buff so I hope that he too would appreciate the music accompanying his portrait of Barry Rogg.

Click here for information about the ‘Gefilte Fish/Matzoh Balls’ recording

Irv Kline’s portrait of Barry Rogg, 1983

Alan Dein’s photograph of Rogg’s with one of Barry’s regular customers framed in the doorway, 1988

Shloimy Alman’s photograph of Rogg’s interior, 1977

You may also like to take a look at

East End Yiddisher Jazz

Shloimy Alman, Photographer

Alan Dein’s East End Shopfronts of 1988