A Few Diversions by John Claridge

The Daily Message in E3, 1972
Taken between 1959 and 1982, and published here for the first time, each one of these East End pictures by John Claridge contains a diversion of some kind – either illustrating an activity that is incidental to the flow of life or presenting an observation that is itself a distraction. “These are small incidents, humdrum diversions like going to the hairdresser or the baths, not shattering moments but part of the life of the community all the same,” he assured me. Yet although these sly visual anecdotes may refer to marginal or quotidian experiences, they can sometimes reveal as much or more about the texture and tenor of their times than any news photo of the day.
John collected his observations of life out of a fascination to explore the strange poetry of existence, revealing his interest in reflections upon images seen through glass, his passion for lettering and design, and especially his delight in people. He takes pleasure in observing how they inhabit a place, and how they show their creativity when they strive to make themselves at home, even in the most unlikely or inopportune of circumstances.
Bridalwear shop, Spitalfields 1966. “Wherever you went at that time, there was always a bridal shop.”

Twenty past one? Spitalfields 1967. “You couldn’t design it better!”
American wrestler and trainer, Walthamstow Town Hall 1982. “They asked me to take the picture.”
Barbers, Spitalfields 1964. (note spelling of ‘closing’)

Accordion player, Spitalfields, 1970. “He was playing under an arch and the sound drifted around, it was wonderful.”
Corsetiere, Whitechapel 1961. “A man came up to me while I was doing this and asked, ‘What are you doing?’ ‘I’m taking a picture,’ I said. ‘There’s something wrong with you, lad,’ he replied.”
East Ham baths, E6 1961. “After Saturday morning football, we always went to East Ham baths to have a bath.”
Football in the street, Spitalfields 1959.
Sweet kiosk, Spitalfields 1967. “See my reflection in this picture. She was so proud. Afterwards, she and her friends came out to be photographed.”
Snack bar – cold drinks, Spitalfields 1982.
Boy on a rocking horse, E2 1982. “Look at the conditions he’s living in. The bars look like a prison and he’s got nowhere to go.”
At the 59 bikers’ club, E9 1973. Founded by Father William Shergold, biker priest, in 1959 to bring mods and rockers together.
Lady on the balcony, Spitalfields 1962. “Her diversion for the day was standing there and watching the world go by.”
Windmill seller, E2 1961.
Washing day, E14 1961. “I just came out of my girlfriend’s house and she said, ‘Look, it’s washday across the road.'”

Man with jobs poster, Spitalfields 1963. “I asked him, ‘Are you alright for a couple of bob?’ and he sat in the sun for me for a moment.”
Ear piercing, Spitalfields 1964. Is this ear piercing done to people over five years of age, or has the jeweller been piercing ears since five years of age?
Hotdog van, Spitalfields 1961.

Cup of tea, Spitalfields 1964. “Settled onto this old sofa in the market, enjoying his cup of tea, he looks like he should be wearing an eighteenth century wig and coat.”
Photographs copyright © John Claridge
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Please join me tonight (Tuesday 22nd May) at 7pm for a RAG TRADE CHIT CHAT with Philip Pittack, Cloth Merchant, Clive Phythian, Master Cutter and Cosmo Wise, Rag Dealer at PAGES OF HACKNEY, 70 Lower Clapton Road, London E5 0RN.
Tickets £3 Call 020 8525 1452 or book online here

Philip Pittack, Clearance Cloth Merchant at Crescent Trading.

Clive Phythian, Master Cutter at Alexander Boyd.

Cosmo Wise, Rag Dealer.
Photograph of Clive Phythian copyright © Jeremy Freedman
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Philip Pittack & Martin White, Cloth Merchants
The Cockney Alphabet
It is my delight to publish this guest post by Jonathon Green, the notorious lexicographer of slang, introducing Paul Bommer’s beautiful new print.
Illustrated with characteristic brio by Paul Bommer, this is The Cockney Alphabet, sometimes known as the Surrealist Alphabet. It is first recorded in the late 1920s, and was seen as a parody of the mnemonic-didactic lists of letters and words that have been taught to children from at least the mid-nineteenth century. It seems to require English as its base language, and while it has been offered in a variety of forms, it pays a consistent tribute to that much-loved linguistic freak: the pun.
It must, because in language as in life we demand our creation myths, have an origin. My predecessor in slang lexicography, Eric Partridge, who in 1961 published a monograph on the subject, sought links to the children’s alphabets of the nineteenth century when A was most commonly either an ‘Apple’ or an ‘Archer’, and the practical ones of World War I signallers when clarity was all and the letter was enunciated as ack (able and alpha would follow later, products of a new cataclysm). Pushing further back, he made reference to Old English. But this was surely wishful thinking and the origins, or to be more precise the first recorded appearance, remains less than a century old.
It all starts around 1930. There are roots of course and attributions, not least to a throwaway line from Jonathan Swift’s Polite Conversation – his skewering of supposedly smart society’s verbal clichés – of 1734, and Swift was also responsible for a humorous alphabet in which each phrase was created by prefixing a letter of the Greek alphabet to the word guinea, e.g. alpha guinea (half a…), beta guinea (bet a…), gamma (i.e. game which also means bet) guinea etc., but for the genuine beginnings we must return to the palmy, not to mention stilted days when Lord Reith still sat on high and all was right with the BBC:
There have been alternatives – A, for instance, can stand for ‘ism’, E for ‘brick’, N for ‘mation’, T for ‘painful’ and Z for ‘effect’ and each letter can muster half a dozen or so – but this is the canonical list. Paul Bommer’s version follows very much on these lines. It has an added dimension, denied other examples of this popular, if skewed A-Z, of referring whenever possible to Spitalfields landmarks, for instance the action of K for Restaurant ‘takes place’ in E. Pellicci. R for Cock Linnet offers a sign for the one-time animal market of Club Row, P for relief is set on Middlesex Street (with ads for ‘Schmutter,’ ‘Whistles’ and ‘Titfers’) and so on.
Charlie Clapham and Bill Dwyer, the cross-talk double act who were the first of their kind to be broadcast on the BBC, and the first to air this version of the A-Z, called it the ‘Surrealist Alphabet’; more often it is known as the Cockney one. The question must be asked; is it in fact either? As for the former, the French poet Apollinaire, who coined the term in 1918, would not have recognised it as especially avant garde. If it is surrealist then it is not ‘super-realism, the literal meaning, but a weaker, popularised use: quirky or eccentric. As for Cockney… listening to the scratchy recording of Clapham and Dwyer from 1933, it is apparent that the former, who had been a clerk in legal chambers, was no East Ender. Photos have him in a stereotyped ‘silly ass’ monocle, sometimes even a topper, and his accent is to match. Dwyer, who had been a commercial traveller, is a candidate for Cockneydom, but if his syllables suggest a Londoner, they are nothing like the self-consciously tortured tones of such music hall ‘costermongers’ as Gus Elen.
[youtube mCbOx1q06-Y nolink]
It was not the first word-game that used the alphabet as its source. For instance there was the nursery sequence, again based on that ubiquitous apple, in this case en-pastried: ‘A was an Apple-pie, B bit it, C cut it, D dealt it, all the way to ‘X,Y,Z and Ampersand’ who ‘All wish’d for a piece in hand’. Nor is it the last. In December 2000 Jeff Aronson, a clinical pharmacologist, published his ‘medical alphabet’ in The Lancet:
The list ended with ‘Z for de doctor (I’be got a code iddy doze)’, although that combination had already been used in less specialist phonetic compilations.
It is, however, the most important, or at least the source from which all others have stemmed. The reality seems to be, and again I nod to Partridge, that the alphabet was generated sometime in the Twenties, as a form of game conjured up by the touring casts of Variety shows, playing with words to help while away the tedium of provincial boarding houses. Its basis is indeed the old children’s alphabets, which it parodies. Somewhere along that line Clapham and Dwyer must have picked it up (although they had had no Variety career themselves); the radio gave it a popularity among the uninitiated. It was not especially Cockney – Spitalfields references aside, it is only the dropping of the aitches in the first line (and in L, i.e. ’ell, and R, i.e. ’arf) that suggests the connection (and Cockneys are hardly unique in that omission) – but after the pre-war radio duo, it was heard most commonly on the lips of comedians, again BBC stars, such as Flanagan and Allen (they of the Crazy Gang), Arthur Askey (and R, in one version is ‘for Askey’ and in time ‘for Daley’) and Ted Ray, all of whom played the metropolitan card.
So if not surrealist and if – strictly speaking – Cockney has to be declared a misnomer, then what is the alphabet? The answer must be what Partridge if few others have termed it: a comic phonetic alphabet. Ultimately it is about pronunciation and beyond that, puns. Sometimes ‘for’ may need to be pronounced ‘fer’ but at others it requires the sound of standard English. As in rhyming slang certain popular figures, e.g. ‘I for Novello,’ have been sustained within its playfulness, but again, they are not especially Cockney. Others have vanished, e.g. ‘K for ancis’: Kay Francis, a twenties star, having left little trace. ‘K for Restaurant’ has succeeded, and is timeless. That it depends on the pronunciation ‘kayf’ rather than the Frenchified café does nod Eastwards, but the word is far more usually sounded ‘caff’.
Clapham and Dwyer were big enough to be included in early TV’s programming for the 1937 Coronation but they seem to have faded with the Thirties. Their alphabetical creation – or at least popularization – is in robust health. The ludic potential remains. Y for ‘unts, anyone? Z for Elli?
Copies of Jonathon Green’s epic three volume masterpiece ‘Green’s Dictionary of Slang’ are available here.
Copies of Paul Bommer’s print ‘The Cockney Alphabet’ are available from the Spitalfields Life online shop.
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Hanbury St, May 2010.

Hanbury St, May 2012.
I shall never forget how my heart leapt with delight when I saw Roa, the Belgian street artist, painting his forty-foot crane in Hanbury St two years ago. Originally intended as a heron, Roa changed his design while it was still a work-in-progress after Bengali people asked if it was a crane, a bird that is sacred to them and to many other cultures around the world. Since then, Roa’s crane has presided benignly over Brick Lane, becoming a landmark, an embodiment of the soul of the place and an object of pilgrimage, as thousands have come to photograph it.
Yet my moment of delight was countered this week by a moment of dismay to see a man installing a huge banner of ugly corporate-style design announcing “Banglatown, Brick Lane, Curry Capital 2012,” obliterating the heron save for the tip of its beak and its tail. The banner is spectacularly pointless, since once you can see it you are already in the midst of the curry restaurants, and it reflects shamefully upon the currymongers that they should demonstrate such hubris as to sacrifice the celebrated work of an internationally famous artist in this way.
As he always does, Roa was conscientious in seeking the consent of the owner of the building before he undertook his painting, which has proved itself to be an exemplary piece of street art by enlivening its immediate environment and bringing poetry to this neglected corner of Spitalfields. By contrast, those who installed the obnoxious banner did not obtain approval from the owner of the building. But – worse than this – in their haste, they put it up without waiting until planning permission had been given or any public consultation undertaken, showing no respect for due process or the wishes of the inhabitants of Spitalfields who are paying for the offending banner through their council tax.
Meanwhile, an online petition to remove the banner and uncover the crane has reached over a thousand signatures in just two days, as some measure of the widespread affection in which this painting is held. And, given that the planning decision on this banner is not due until after May 29th, there are likely to be more than a few objections before then. With painful irony, a covering letter attached to the planning application for the miserable banner proposes that it will “encourage footfall” and informs us that it was “designed by the council’s in-house team with a knowledge and understanding of the local community.” It took two thousand signatures on a petition to persuade Hackney Council to grant a reprieve for Roa’s Rabbit in the Hackney Rd and I suspect we shall see a similar scenario played out in Spitalfields over coming weeks.
This spring, Roa returned to undertake two new paintings in the neighbourhood, a flayed pig on Buxton St and a mighty hedgehog on Chance St. The hedgehog takes the place of the squirrel one hundred yards away in Club Row, the first of his finely-drawn creatures Roa painted in the East End in the autumn of 2009. Such is the popularity of this work that locals now refer to photographers as “squirrel snappers” And, even though the squirrel has been damaged by a series of tags painted across it, the new hedgehog more than makes up for this loss in terms of scale and presence. At the end of Chance St where it meets the Bethnal Green Rd, the hedgehog waits eternally poised to cross the road.
The genius of Roa’s work is to evoke creatures possessing such febrile life that they confront us with our relationship to the natural world, which we can easily forget in the city. His huge animals become the familiar spirits of the places they inhabit and we love them for the ambivalent natures, simultaneously appealing and threatening, yet always drawing our respect.
The flayed pig on Buxton St.
The mighty hedgehog on Chance St.

A little dog crosses the road to see the hedgehog.

Two thousand people signed the petition to prevent Hackney Council painting over Roa’s rabbit in the Hackney Rd in 2010.

Roa’s squirrel on Club Row in autumn 2009, sadly covered by tags today.
You can sign the petition to remove the banner covering Roa’s crane here.
The planning application for the banner is on the Tower Hamlets Council website here.
You can register formal objections to the planning application for the banner by leaving your comments here.
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Alan Dein’s East End Shopfronts Revisited
As part of the exhibition After You’ve Gone: East End Shopfronts 1988 by Alan Dein at the Tower Hamlets Local History Library & Archives, Ais Clafferty went out to photograph the same locations today. A quarter of a century later, each has been transformed – some for the better, others for the worse and, in one example, time appears to have gone centuries backwards.
(Captions by exhibition curator Emma Hunt.)
92 Whitechapel High St, 1988.

92 Whitechapel High St, 2012.
Mr Gelkoff stands in the doorway of his shop, imported chocolate meticulously arranged in the window case. His son Barry remembers the smell of chocolates, and the pride his family took in stocking the best and newest lines from all over Europe. Barry closed the shop in 1998, so his parents could retire.
65 Redchurch St, 1988.
65 Redchurch St, 2012.
J.Kay had been gone for at least fifteen years when Alan took this photo. Previously registered as various different furniture dealers, it even enjoyed a brief stint in the thirties as Vittora Ferrari’s Dining Rooms.
47 Quaker St, 1988.
47 Quaker St, 2012.
Leon Kuczynski is remembered fondly by his customers as a Polish or Russian Jew, sitting always on a stool at the counter, head in a newspaper, patiently waiting while local kids chose their sweets and ice creams. He had three of his own, a neighbour recalls, who all went into professions, left the neighbourhood and made their father proud.
30 Toynbee Sr, 1988.
30 Toynbee St, 2012.
Louis Simpson’s shop dates back to 1957 and continued trading until 1986. There had been a kosher butcher at this address since the building was erected at the beginning of the thirties. Frank Plaskowski and Harris Marks were both listed as proprietors at different times.
28a Goulston St, 1988.

Site of 28a Goulston St, 2012.
Schloss’ Woollens started trading in 1930 in Goulston St close to Petticoat Lane Market. By the time Alan took his picture in 1988, it was one of only two businesses still listed on the street. In 2004, the block was redeveloped to become part of the London Metropolitan University.
32 Hessel St, 1988.
32 Hessel St, 2012.
The East Enders Social Club has left no record.
205 Mile End Rd, 1988.
205 Mile End Rd, 2012.
Schwartz’s Shoes maintained a presence in the East End for most of the twentieth century. Samuel Schwartz, boot dealer, is listed at 127 White Horse Lane from the twenties to the mid-forties, before moving to 258-260, 250 and finally 205 Mile End Rd in 1972. The shop closed the year the picture was taken.

7 Toynbee St, 1988.

7 Toynbee St, 2012.
Conway stood at 7 Toynbee St from the early fifties until the late seventies. Originally listed as Frank Conway, warehouseman, the business later became Conway Automatics Ltd, and finally Conway Trading Ltd. By 1980, the shop had moved to 19 Toynbee St and an uncovered sign further down the street reveals another location at number 15.
111 Mile End Rd, 1988.
111 Mile End Rd, 2012.
Empty since 1973, Walter’s was one of four shops at 107-111 Mile End Rd, hiding the Georgian terrace houses behind for over a century. Nearly lost forever, the Grade II listed buildings were eventually bought by the Spitalfields Historic Buildings Trust and restored to their former glory.
34 Alderney Rd, 1988.
34 Alderney Rd, 2012.
Daniel Bliss was a secondhand furniture shop from the mid-forties until 1984. The name was originally Blitz, changed to Bliss after the bombing of World War II in which a member of the family was killed.

34 Alderney Rd 1979, painting by Geoffrey Fletcher.
1988 photographs copyright © Alan Dein
2012 photographs copyright © Ais Clafferty
After You’ve Gone: East End Shopfronts 1988 by Alan Dein runs from Thursday 17th May until Thursday 12th July at the Tower Hamlets Local History Library & Archives, 277 Bancroft Road, E1. Opening times for the exhibition are here. Alan Dein will give a talk on Saturday 9th June at 2.00pm.
Geoffrey Fletcher’s painting can be seen on the alongside other pictures in the Tower Hamlets Collection as part the National Archive of Paintings online here.
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Happy Birthday Mavis Bullwinkle!
Mavis Bullwinkle
Today we are celebrating the birthday of one of Spitalfields’ best-loved residents, Mavis Bullwinkle. We count ourselves favoured that, apart from her six years enforced exile as an evacuee in Aylesbury during World War Two, Mavis has shown the good sense to spend her entire eighty years here. In this picture, you can see her standing at the door of the church house in Buxton St where her grandfather Richard Pugh lived when he came from North Wales as a lay preacher in 1898 to minister to the people of the East End, and it was here that Mavis’ mother Gwen was born in 1899. I regret that we cannot turn back the wheels of time, so that Richard could step through this door to wish his granddaughter a happy birthday, but the unfortunate reality is that he died of pneumonia in 1905 and left Mavis’ grandmother to bring up seven children alone – an event which created repercussions that resonate to this day for Mavis.
Yet Mavis displayed her characteristic good humour, amplified by her bright red ankle-length raincoat, when I met her outside Christ Church after morning prayers on an especially grey and cloudy morning this week. And it was my privilege to take a stroll around the neighbourhood with Mavis, as she pointed out some of the landmarks on her personal landscape, because after her eighty years, there are few who know Spitalfields as well as Mavis.
Although Mavis remembers Christ Church (or “Spitalfields Church” as she knew it) when her Uncle Albert Pugh was caretaker at during the nineteen thirties, she did not come here regularly until 1951 when her local church All Saints in Buxton St was shut. “I found it very gaunt with all that dark masonry,” she recalled, rolling her eyes dramatically and casting her gaze up to the tall spire looming over us. Then, in 1958, death watch beetle was discovered at Christ Church and this was shut too. “They found it on the Thursday and it was closed by the weekend,” Mavis revealed in a disappointed tone, “My sister Margaret was due to be married on the Saturday and she had to make do with the horrible hall in Hanbury St.”
Already the rain was setting in, so we set off briskly towards the Hanbury Hall and Mavis ameliorated her opinion of the place by the time we got there. “My uncle and his family lived here on the ground floor,” she explained, “the bedroom was on the right of the entrance and the living room and kitchen to left.” Mavis told me there was so much unemployment in the nineteen twenties that young men were encouraged to go to Australia and, eager to relieve the burden on his mother, Albert emigrated at nineteen, only to have an accident in the Outback that left him with a curvature of the spine. On his return, he found it even harder to get work until the rector of Christ Church appointed him caretaker. And when he died young in 1943, leaving a wife and two girls, the Rector arranged for them to have a flat in the market building at the corner of Brushfield St. Mavis taught at the Sunday School here at the Hanbury Hall from 1951 until 1981, while the congregation was in exile, and she stood in the rain looking up at the building in disbelief that so much time could have passed.
Then we set off towards the the north-easterly quarter of Spitalfields, once known as Mile End New Town, to the small web of streets which Mavis counts as home and that remains the focus of her existence. Taking a minor detour down Brick Lane to visit the former Mayfair Cinema – once an Odeon and now Cafe Naz – where Mavis came in her teens with her mother during the nineteen forties, “We didn’t come down here much otherwise,” she admitted with a shrug, “We did our shopping in Whitechapel or Bethnal Green.”
The nature of our odyssey caused Mavis to peer in wonder at her familiar streets. “When you live in a place so long you take it for granted, until it’s not there anymore and then you can’t even remember what was there before.” she confessed as we turned from Brick Lane into Buxton St, approaching Allen Gardens. Before the green field that we know today, Mavis recalls a warren of little streets here surrounding All Saints Church, the centre of her emotional and social universe growing up in Albert Family Dwellings in Deal St. This was the block her grandmother moved into in 1905 and Mavis moved out of in 1979 when it was demolished.
“The Reverend Holdstock used to give wonderful Christmas parties, and I had some of the happiest times of my life in here,” she confided to me as we stood outside the square rectory, one of the few old buildings remaining in the street today. “Around 1913, when my aunt Esther was young, she remembered meeting the cows coming up Buxton St to be milked, each morning as she was on her way to work at a factory in Shoreditch.” Mavis informed me, gesturing back towards the Lane and conjuring an image of the herd. When Mavis’ grandfather died, her Aunt Esther had to give up her training to be a teacher, working first as a nanny in the vicarage and then at a clothing factory. “She never got over it that she never got to be a teacher,” recalled Mavis tenderly, “and when she used to go on about it, I’d remind her that if she’d never gone to work in the factory she’d never have met her husband, Uncle John.”
Then we reached the patch of green where the church of All Saints once stood. “It was a very pretty church, late Victorian,” she told me, “built at the same time as the terraces round here. In those days people wouldn’t live somewhere unless there was a church. It was damaged by the bombing and once, when the rain came in the roof, the vicar made a hole in the floor with his umbrella so that it could drain away.”
From here, we walked down Deal St where Albert Family Dwellings formerly stood on the south corner of Underwood Rd. Only the the iron bollards labelled M. E. N. T. remain today to indicate that this was once Mile End New Town. Yet in Mavis’ mind it all still exists – the Prince of Wales pub on the corner of Buxton St, Davis’ Welsh Dairy on the north corner of Underwood Rd and Mrs Finkelstein’s sweetshop opposite, where for penny you could put your hand in a bran tub and get a little thing to put in your dolls’ house. Standing outside the former entrance of Albert Family Dwellings, Mavis recalled the evening of 2nd September 1939 when she and her sister Margaret were summoned to the school to be evacuated without being told where, and Mavis’ mother went home alone clutching a card with her daughters’ address in Aylesbury. Today, Mavis is probably the only witness to the former life of these streets that still resides in this location and the empty pavements are crowded with memories for her.
Mavis gave up a career in the City in preference to a lower paid job as a secretary at the Royal London Hospital because she wanted to be of service to people, and she worked there for forty years. Her grandfather Richard Pugh, the lay preacher from Wales, would have been proud of Mavis, following his example. The last of the Bullwinkles in Tower Hamlets, she fills with delight to speak of Spitalfields, and more than a century of striving and thriving in her family in this corner of the East End. Out of almost everyone I know, Mavis could most be said to be of this place. With a self-effacing nature, she has shown moral courage and selflessness in her work at the hospital, and in caring for her mother and two aunts until they died at ripe old ages. After eighty years, Mavis Bullwinkle knows what it means to live, and we salute her example and applaud her spirit.

Gwen Bullwinkle holds up Mavis in Hanbury St in 1933. “Every time my mother saw this picture, she would say, ‘Fancy taking us outside a pub!'”
Mavis by the War Memorial at Christ Church which her father Alf tended. “He used to grow flowers around it and keep it tidy.”

All Saints Sunday School in 1939 – seven year old Mavis is in the second row on the extreme right and her five year old sister Margaret is on her right.
Mavis outside the former rectory of All Saints Church. “I had some of the happiest times of my life here.”


Mavis & Margaret’s evacuation card, 1939.
Mavis stands on the spot where All Saints Church used to be in Buxton St until 1951.

Spitalfields’ celebrations for the coronation of King George VI, 1937.

Mavis in Vallance Rd outside the house of Quaker philanthropist Mary Hughes, daughter of Thomas Hughes. “Mary Hughes came up to my mother pushing me in a pram in the Whitechapel Rd in 1932 and exclaimed ‘Oh you wonderful mother!’ She was a little old lady dressed in black silk, from the nineteenth century, and my mother pulled away in fear. Only later did she learn who it was.”
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and
When Mavis Bullwinkle met Norah Pam
and
Mavis, Henrietta & Joan Chit Chat
PLEASE LEAVE YOUR BIRTHDAY MESSAGES BELOW FOR MAVIS
Alan Dein’s East End Shopfronts of 1988
First published by Spitalfields Life two years ago, Alan Dein’s photographs are now the subject of an exhibition at Tower Hamlets Local History Library & Archives in Mile End, giving history and context to these shopfronts. I am republishing the pictures today to celebrate this show which opens tonight and runs until 12th July.

P.Lipman, Kosher Poultry Dealers, Hessel St
“In my twenties, I’d been doing a number of oral history recordings, working for the Museum of the Jewish East End which was very active recording stories of the life of Jewish people who had settled here.” explained Alan Dein, broadcaster and oral historian, outlining the background to his unique collection of more than a hundred photographs of East End shopfronts.
“My photographs of the derelict shopfronts record the last moments of the Jewish community in the area. The bustling world of the inter-war years had been moved into the suburbs, and the community that stayed behind was less identifiable. In the nineteen eighties they were just hanging on, some premises had been empty for more than five years. They were like a mouthful of broken teeth, a boxer’s mouth that had been thumped, with holes where teeth once were.”
Feeding his twin passions for photography and collecting, Alan took these pictures in 1988 while walking around the streets of the East End at a time when dereliction prevailed. Although his family came from the Jewish East End and his Uncle Lou was a waiter at Blooms, Alan was born elsewhere and first came to study . “As a student at the City of London Polytechnic in Old Castle St, I spent a lot of time hanging out here – though the heart of the area for me at that time was the student common room and bar.” he told me.
“Afterwards, in 1988, I moved back to live in a co-operative housing scheme in Whitehorse Rd in Stepney and then I had more time to walk around in this landscape that evoked the fragmentary tales I knew of my grandparents’ lives in the East End. The story I heard from their generation of the ‘monkey parade’, when once people walked up and down the Mile End Road to admire the gleaming shopfronts and goods on display. My family thought I was mad to move back because when they left the East End they put it behind them, and it didn’t reflect their aspirations for me.
The eighties were a terrible time for removing everything, comparable to what the Victorians had done a century earlier. But I have always loved peeling paint, paint that has been weathered and worn seafront textures, and this was just at the last moment before these buildings were going to be redeveloped, so I photographed the shopfronts because this landscape was not going to last.”
In many of these pictures, there is an uneasy contradiction between the proud facades and the tale of disappointment which time and humanity has written upon them. This is the source of the emotionalism in these photographs, seeing faded optimism still manifest in the confident choice of colours and the sprightly signwriting, becoming a palimpsest overwritten by the elements, human neglect and graffiti. In spite of the flatness of these impermeable surfaces, in each case we know a story has been enclosed that is now shut off from us for ever. Beyond their obvious importance as an architectural and a social record, Alan’s library of shopfronts are also a map of his exploration of his own cultural history – their cumulative heartbreak exposing an unlocated grief that is easily overlooked in the wider social narrative of the movement of people from the East End to better housing in the suburbs.
Yet Alan sees hope in these tantalising pictures too, in particular the photo at the top, of Lipman’s Kosher Poultry Dealers, in which the unknown painter ran out of paint while erasing the name of the business, leaving the word “Lip” visible. “A little bit of lip!” as Alan Dein terms it brightly, emblematic of an undying resilience in the face of turbulent social change.

Goulston St

In Whitechapel

Commercial Rd

Redchurch St

Stepney Green

Cheshire St

Alie St

Hessel St

Hackney Rd

Quaker St

Mile End Rd
Toynbee St

Alie St

In E2

Brick Lane

Great Eastern St

Commercial St

Hessel St

Mile End Rd

Relocated to Edgeware

Bow Common Lane

Brick Lane

Ben Jonson Rd

Wilkes St

Bow Rd

Ridley Rd

New Goulston St.

Whitechapel High St

Alderney Rd, Stepney
Photographs copyright © Alan Dein
After You’ve Gone: East End Shopfronts 1988 by Alan Dein runs from Thursday 17th May until Thursday 12th July at the Tower Hamlets Local History Library & Archives, 277 Bancroft Road, E1. You must email localhistory@towerhamlets.gov.uk if you want to attend tonight’s launch. Opening times for the exhibition are here. Alan Dein will give a talk on Saturday 9th June at 2.00pm.





































































