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Adverts From The Jewish East End

November 25, 2017
by the gentle author

Stefan Dickers, Archivist at Bishopsgate Institute showed me these fascinating advertisements he found in an almanac from 1925 that originally came from Sandys Row Synagogue, evoking a lost East End world of Kosher Viands, Lodzer Cakes and Keating’s Powder.

Images courtesy Bishopsgate Institute

You might also like to take a look at

Adverts from Stepney Borough Guide

Adverts from Shoreditch Borough Guide

The Trade Cards of Old London

Business in Bishopsgate, 1892

Crowden & Keeves’ Hardware

13 Responses leave one →
  1. sprite permalink
    November 25, 2017

    now, the duties of women! that must have been a read…

  2. November 25, 2017

    Interesting to see the advertisements for a world that doesn’t exist in this form any more. There were lots of Jewish shops when I was growing up after the war. Valerie

  3. Greg Tingey permalink
    November 25, 2017

    Ah yes: “Keatings Kills” – virtually no-one left alive now responds to that one – pity.

  4. November 25, 2017

    I thought the ad for Jewish Fairy Tales shown today looked interesting. I think this would make an interesting feature here if a copy could be traceable. So much trad rich Jewish culture from Eastern Europe is here WW2 brought refuges to the UK with lots of children perhaps fairy tale books are still held by families. I am sure all is not lost to bring more Jewish fairy tales to these excellent pages. Shalom for now. John I’m a poet

  5. frank hadley permalink
    November 25, 2017

    Living in aldgate i remember barnetts, they put on a show biz night where many stars of the day attended , Also Ostwins, Aldgate was a great place to live in the fifties people were friendly.

  6. Gary Arber permalink
    November 25, 2017

    Can I get a 4/6d. six course dinner at Abrahamsons today.

  7. Gavin Baker permalink
    November 25, 2017

    Do you know why the publishing company archangel the spelling of VALLENTINE with two LL to VALENTINE with just one L? Seems odd for a Printer to misspell their own name


  8. Ros permalink
    November 25, 2017

    and varied Excellent that the Bishopsgate keeps such a detailed archive of East End life. These examples are so evocative. I suppose Lodzer cakes originated in Lodz? I wonder how they tasted.

  9. Paul Shaviv permalink
    November 26, 2017

    John Barrett:

    Jewish Fairy Tales was reprinted by a USA reprint house, Dover Publications, and is easily available via the usual used book websites (eg

    One of the sellers records this description (sounds as though it from the original edn):

    “Travel back to a land at the intersection of folklore and religion. The 23 authentic Jewish fairy tales in this book, brought together from the Talmud and other ancient sources, including the Jewish Chap Book, the Midrash Rabbah, Beth Hammidrash, Tanhuma, and Rabbi Eliezer, will surround you with angels, demons, goblins and an amazing assortment of Old Testament prophets and sages. In several of these stories, the prophet Elijah — always at hand to comfort the sorrowful, cheer the despondent, and help those in distress — assumes a role similar to that of a fairy godmother, creating miracles that change people”s lives.In The Magic Apples, Elijah provides some anti-leprosy medication that helps a young man gain a fortune and win the hand of his beautiful cousin. In The Goblin and the Princess, an obliging little ogre helps two wise men convince the Roman emperor to let the Jews continue to observe the Sabbath and their holy laws. Fate intervenes in The Princess and the Beggar when a lovely young princess is forced by her father to live in isolation. The greedy king of The Demon”s Marriage is tricked into wedding his daughter to the Son of Satan. And in The Magic Leaf, a holy man is punished for meddling with mysteries of life and death.These and 18 other entertaining and instructive stories from Jewish legend and lore are sure to enthrall a new generation of fairy tale enthusiasts.”

  10. Kitanz permalink
    November 26, 2017

    I enjoyed the vintage ads. So different from our time!

  11. Marcia Howard permalink
    November 26, 2017


  12. Paul Shaviv permalink
    November 26, 2017

    We have met the printers/publishers Shapiro,Vallentine before on Spitalfields Life!

    See – including a photo of the shopfront!

  13. Janet Wheatley (nee Evans) permalink
    January 21, 2019

    Are there any photographs of Black Lion Yard? My parents kept a dairy there for many years and sold Kosher milk.

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