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East End Toy Manufacturers of 1917

May 19, 2017
by the gentle author

Seeking lost East End toy manufacturers by studying copies of GAMES & TOYS, a trade publication from 1917, recently in the V & A Museum of Childhood Archive in Bethnal Green, I was struck by the irony of the tragic contrasts in this magazine – where celebratory warlike advertisements selling toy guns and tanks to boys sit alongside features promoting ‘patriotic’ companies employing wounded soldiers in toy manufacture.

Images courtesy V & A Museum of Childhood Archives

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5 Responses leave one →
  1. Jim McDermott permalink
    May 19, 2017

    I believe that ‘Fumsup’ is going to give me nightmares.

  2. May 19, 2017

    These old type toys were loved and played with by past generations, had to be small enough to come down the chimney with Father Christmas !so we were told. Some have been found sealed up in old houses. Toys then were mainly hands on mechanical devices and very playable, exercise required for most. No exercise now just sit and play/integrate with one’s laptop and electronic gaming device. Some rare old toys including dollies are re-appearing in auction rooms very collectable and making big money, more if you have the original packaging. Poet John – Max points for GA today.

  3. Gary Arber permalink
    May 19, 2017

    Whyte Ridsdale Ltd. were still trading in Wharf Road, Stratford in the 1970’s they were associated with Hutchinsons of Hong Kong, one of the last toys that they imported was a model of the moon landing craft which opened with the Astronaught on the steps, now a collectors item

  4. May 19, 2017

    Remembering those fine days of Childhood …

    Love & Peace

  5. Saul permalink
    May 24, 2017

    No different to call of duty today then

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