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Roger Pertwee, Manufacturing Stationer

July 17, 2013
by the gentle author

Roger Pertwee with his envelope-making machine

When Roger Pertwee joined his family firm of Baddeley Brothers, the City of London was full of printers – as it had been for centuries – producing elaborate share certificates, decorative cheque books and fine hand-engraved notepaper for banks and financial companies of all kinds. Today the printers have gone from the Square Mile, replaced at first by electronic printing that has itself now been superceded by computerisation. Yet of all those erstwhile companies, Baddeley Brothers is the rare survivor, thriving in our uniformly digital age, in which – paradoxically –  their exquisite, labour-intensive techniques of engraving, die-stamping, embossing and debossing have gained a new currency and an enhanced appeal.

In 1859, John Baddeley opened the company bank account, recorded as trading from Little Bell Alley near St Paul’s in the City of London in 1865, where he was joined by his sons John James and William Henry. They were the original Baddeley Brothers, who took over the running of the business in their twenties upon their father’s unexpected death in 1869. Yet the story goes back as far as Phineas Baddeley who was admitted to the Clockmakers’ Company in 1661 and, through the intervening centuries, members of the family participated in the interrelated trades of clockmaking, die-sinking and engraving.

With an ambition characteristic of Victorian entrepreneurs, the Baddeley Brothers oversaw the industrialisation of a business that had been artisanal for generations, building a towering printing works in Moorgate in 1885 and crowning the achievement when John James Baddeley became Lord Mayor of London at the ripe age of eighty in 1921. Twenty years later, the factory was destroyed in the Blitz, yet just a few pattern books survive today as tantalising indicators of the intricate lost glories of their die-stamped motifs and the lush sophistication of their illustrated headings for engraved notepapers.

“There was a gap, and I joined when I was twenty-seven, as a factory-come-officer gofer,” admitted Roger, whose sons Charles and Chris run the business today,“My uncle David ran the business then, he was tough Victorian taskmaster and, prior to that, it had been run by my grandfather William and two of his cousins.” When Roger started in the sixties, there were two factories – one in Tabernacle St which did the envelope making and die-stamping, and one in Paul St which did the engraving and lithography. In the eighties, he oversaw uniting all operations in a single building on the corner of Boundary St and Redchurch St.

There were lots of little printers around Liverpool St, Fenchurch St, The Minories and Eastcheap – and, if there was financial take-over, any number of legal documents would need to be printed overnight,” explained Roger, recalling the days when he and his brother went round the City twice a week in their Burton suits taking orders, “It all started to go in the eighties with the advent of electronic printing but we were still producing engraved letter headings. We used to do runs of fifty to a hundred thousand letter-headings and we did all the letter-headings for Barclays Bank at one point. We had our own engravers then, they were a law to themselves – seven engravers and an artist, individuals who were creative and precise in their work, a nice crowd.”

“We kept the dies and, in those days, all the partners in an accountancy firm were shown on the letterhead. So whenever a partner joined, we had to reprint the notepaper – which was good for business. We bought the dies from McCreedys in the Clerkenwell Rd, and they were ground and polished by hand.” he revealed, explaining the process whereby the dies could be softened for hand engraving and then hardened again for printing,“We used cyanide to harden the dies and the basement was like an inferno, but we’re perfectly ok – we’re all still here!”

Thanks to Roger’s tenacity and prudence, Baddeley Brothers survived the technological revolution, that wiped out printers in the City, by moving the family business back to Hackney – not so far from where John Baddeley operated his engraving and die-sinking works beside Mare St, two hundred years ago, before he moved down to Little Bell Alley near St Paul’s in the first place.

London Fields is where gilt-crested envelopes are produced today with unmatched finesse for those top institutions which discretion prevents us disclosing and where the fine notepaper adorned with coats of arms for venerable colleges is printed. The methods that Baddeley Brothers have kept alive, which were commonplace a century ago, have become unfamiliar now and words that sit upon the page, subtly raised or embossed or sunken, have a charismatic life of their own which no other technique can rival.

Baddeley Brothers, Little Bell Alley, business card from the early nineteenth century

Baddeley Brothers, Moorgate, constructed in 1885, this building was destroyed in the blitz of 1941

Baddeley Brothers at the corner of Boundary St and Redchurch St, 1989-1993 – now the Boundary Hotel.

Roger Pertwee, Manufacturing Stationer and Heroic Printer

Portraits of Roger Pertwee copyright © Colin O’Brien

Archive images © Baddeley Brothers

9 Responses leave one →
  1. SBW permalink
    July 17, 2013

    Brilliant, thank you very much for this fascinating account of how an excellent business has developed and progressed, through difficult times. A great London story. Their skills and expertise is much admired, and I hope will continue to be.

  2. July 17, 2013

    Nice piece: I always puzzled about the origin of the saying, ‘the die is cast’?

  3. Greg Tingey permalink
    July 18, 2013

    “the die is cast” … IIRC “Alea iacta est”
    NOTHING AT ALL to do with making a mark with a die, I’m afraid!
    It is to do with throwing a single die (plural dice) & is supposed to have been said when Julius Ceasar crossed the Rubicon river to march on Rome & make himself dictator, 1oth January 704 AUC (49BC)

  4. Cherub permalink
    July 19, 2013

    I worked in a City corporate finance department where we had a team of people dealing with the documentation for things like bond issues. As well as all the legal papers, they were responsible for getting everything proof read and off to the printers on time so the certificates could be done. When I think back the 80s seems like the dark ages as everything was done by phone and fax – I work in the web industry now where it’s all email and sending links to people on Skype, so much more immediate.

    They used to get miniature certificates for bond and share issues set into acrylic to give away as paperweights at the signing ceremonies – wonder if they still do that? I have a couple in the attic somewhere!

  5. February 14, 2015

    Very interesting article!

    When I started work as an apprentice in Birmingham in 1962, Baddeley Brothers was one of our customers. there were also other London diestampers; Baddeley, Reynolds & Dix, Frank Seary and Frewer Brothers. I started my one-man engraving business in 1974 and closed it last year. Again, I had many London diestampers as customers; Gibbs Print, Rayment Holland and A. G. Perrott come to mind. I find it very sad that the diestamping trade has all but died. Even sadder that people do not appreciate hand engraved stationery anymore.

    I now work as a micro-artist, using my hand engraving skills. Please take a look at my website if you have a few minutes. Hope you find it of interest.

  6. Andrew Marshall permalink
    March 30, 2015

    Njce to see the company is still going strong in such days as these. I still remember life at Paul Street with no little affection and the fine people who made up the diverse workforce.

  7. March 1, 2017

    Started using Baddley Brothers in 1960 when I joined the nearby printing works of Thomas De La Rue in Bunhill Row.
    Following this I joined St Clements, Fosh and Cross in Mansell Street, where once again I encountered the services of this
    excellent company when I asked them to make some special sized envelopes to fit a PLC’s Annual Report and Accounts.
    After that I joined Chadwick Jefferson Printers in Kent, where we printed City and Financial work which meant that we
    again had to call on the services of Baddley’s who always were helpful. I can remember they embossed the front cover
    of an Annual Report for a computer company we printed one year. After a decade in Cambridge as an academic, learned,
    scientific printer I was suprised when arriving in Whitstable, Kent to find the company I was working for there had
    one of their catalogues of cards and envelopes which were sold under the trade name of BB Cartridge, Centernary if my
    memory serves me well. What a history which is probably unique now as so many of their competitors are long gone.

  8. January 26, 2021

    William Henry Baddeley is my 3rd great grandfather so this was such an enjoyable read as I do my genealogical research. Thank you so much for posting!

    Melissa (Boes) Rice
    Seattle, WA, USA

  9. August 14, 2022

    Much food for thought here, thank you. And greetings to Melissa Rice, John James my great, great Grandfather and brother of your William Henry.

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