Comments on: Roy Gardner’s Sales Tickets

By: Marcia Howard

Marcia Howard — Tue, 20 Feb 2024 20:46:56 +0000

Another fabulous post, and having been born in the late 1940s with the country still under rationing for several years, people’s talents and resourcefulness came to the fore. I also had to smile at the ‘orange’ comment having seen it at our local greengrocer’s many moons ago. Every shopping trip was an education in itself. Love the price labels too which I also remember the styles, and how much nicer pounds, shillings, and pence translated into price notices, rather than 15p or whatever!

By: Lynne Perrella

Lynne Perrella — Tue, 20 Feb 2024 14:26:19 +0000

“Don’t squeeze me until I’m yours.” How wonderful to see those whimsical words rendered in such studious hand-done lettering. I love peering at the granular detail of these draftings, seeing the hand of the letterer in the pencil smudges, the white tape used to “crop” the letters, etc. I also thought of the necessary tools of the long-ago commercial art trade that would clutter the table, and I still own a number of templates, ovals, French curves, ruling pens, specialized erasers, metal t-square and angle, etc.

When I was just starting my design business in Manhattan (1970s) I had a tiny studio near Grand Central Terminal. Next door was an old gent, Mr. Briggs, and he was a letterer from the OLD school. He hunched over an ancient drafting table, working in pen and brush; dedicating himself to an original typeface he called Briggs Bold. It was his legacy project.
The small workroom was yellowed with cigarette smoke, and Mr. Briggs’ white shirts had long turned to grey; his sleeves rolled up, working endlessly to perfect his contribution to the realm of Typography. He was at the conclusion of his career, and I was starting.

By: Sonia Murray

Sonia Murray — Tue, 20 Feb 2024 13:32:44 +0000

Roy took such pride in his work. People did in those days. Thanks for the walk down memory lane – a 6d toffee apple, back in the 1940’s at Aldershot, during the war!

By: achim

achim — Tue, 20 Feb 2024 11:27:21 +0000

Very nice — old analogue graphic design, that’s how I learned it too! Typography is a particularly exciting field. That’s also where my skills lie. Wonderful theme!

Love & Peace
ACHIM

By: Cherub

Cherub — Tue, 20 Feb 2024 11:23:25 +0000

I remember shops having these price tickets when I was a child in the 60s, when we still had butchers, bakers, fishmongers and proper greengrocers close by. I also remember our local fishmonger having one of those huge ornate silver cash registers and thinking I’d love to work there one day so I could use it. I loved the loud kerching noise it made when the drawer opened!

By: Kate Amis

Kate Amis — Tue, 20 Feb 2024 09:06:44 +0000

What a joy. I love the label for ‘ foreign’ and the ‘useful rack for labels’ thank you for sharing the skill and history of Roy Gardner
.

By: Christine Swan

Christine Swan — Tue, 20 Feb 2024 08:39:43 +0000

Wonderful – Ellison Orange! I have never seen any mention of these apples previously.
I think we forget that designs were hand drawn rather than computer generated. I enjoyed the precision and skill of technical drawing to the freehand imagination of art.
Thanks GA and Paul.
P.s. I had one of the last Ellison Orange with my lunch yesterday and made a crumble on Sunday. They’ve kept well but the he blackbirds are getting more and more each week.

By: Wendy

Wendy — Tue, 20 Feb 2024 08:18:29 +0000

These are very lovely. I found some at a vintage sale, they now live in my kitchen. I wonder if they are the work of Roy.